Tag Archives: rail

Italy: apartheid on trains? A marketing choice …

30 Dic

‘A marketing choice’ so Trenitalia defines the new 4 service levels: Executive, Business, Premium and Standard.
Principal innovation will be that from the carriages of the type Standard, ‘second class’ as usual, you may not access to the bar or to higher class carriages, because ‘if you have booked a trip from Milan to Rome in Executive you do not expect that the bar is crowded’ …

A not really clear concept before to see the images chosen to advertise the new carriages and services: a Standard carriage showing an extraEuropean family, while Premium and Executive Class customers are strictly white skinned …

originale postato su demata